There was a time when all you had to do was write some valid SEO content that contained a particular number of words with some specific keywords that you had to target and add words that would link to the pages you wanted to target. It was an easy task to do but it did not pay handsomely when it came to the long run. Well, those days are long gone. Nowadays, writing for search engine optimization is about a lot of things and not just simple formulas.
There are a certain number of rules that you should follow in order to make sure that you are writing the appropriate content that suits your SEO needs. Let us get started.
- A need for change: There is surely a need for change when it comes to writing for SEO. And that need is in the change of perspective. You need to consider the fact that you have to see things from your customers’ perspective and, more than that, you need to write the your content in order to make it appealing to their point of view. Sometimes, it is not about boasting to your customers what you can do. There are times where it is all about enlightening them what benefits they can get from you. You need to lay emphasis on the word ‘get’ and when the customers will get to know how they could benefits from you, they will be opting for your services or purchasing your product sooner or later.
- Keywords, topics and relationships: In the earlier days, keyword density meant a lot when it came to SEO content. Some even considered it to be the key to SEO success. Webmasters used to lay a lot of focus on what keywords would be the most suitable, how many times they were used on a page, where they are placed on the page, and even the exact words included in the hyperlinks. But that is not as valid in today’s world. These things had an impact and they still have (even if not that much) but they clearly shouldn’t be your first choice in today’s SEO world. The importance of keywords may not be as it used to be in the past. They still carry some importance but the way they are used has changed over time. In order to use keywords for SEO, you should use them to guide the topics you want to write your content about. According to the guidelines by Google, you should be using the keyword in the title and once or twice in the body of the content. But the thing to consider is Google can easily figure out that this is exactly what you’re doing. You’re simply putting keywords just for the sake of it and it is not a wise move for sure. Google is not going to penalise you for this practice but there aren’t going to be any sorts of rewards either. When you use keywords to guide you content, you are going to be in a better position. Keyword support is equally important to keyword usage and this can be noticed in the results displayed for many web searches as well.
- Keeping the readers engaged: The time spent by a visitor on a particular page can have an impact on how high it can rank in the search engine rankings. Moreover, this implies that your readers are more likely to get indulged and give you business by becoming your customer. All you need do is to keep them engaged and reading. Making your content worthy and helpful to the customers is one way to make sure that the visitors are getting the best value of their time as this will increase the possibility of them converting into loyal customers. Including supplemental content such as informative videos, vlogs and blogs can be of great help as it can help you to give the audiences what they want and the return you will get is a loyal customer base.
- Taking care of the readability: Readability of your content is one of the most crucial factors when it comes to engaging the readers and making sure that the content is lucid enough to be read and understood. One of the most common recommendations is that you should write like an 8th There are tools that can help you to enhance the readability, so make sure to use them wisely.
Producing quality content is important but so is getting to the readers that will turn into paying customers. So writing content for SEO is not as complicated as it is perceived to be. Good luck.