In today’s world, the prowess of the formidable Google Search Engine is unmatched. Google Search Engine always has solutions for our problems, well the most of it. The concept of search engines has enabled us to find all the vital information we wish for on the web. All the search engines in the world have a way of doing things and plenty of algorithms are involved in that procedure. But when we are talking about the best search engine in the world, curiosity is obvious and very well understood.
It is a combination of multiple factors that come in to play together to make things happen. As easy as it may seem to the normal eye, things are layered and need insight. So if you too are one of those who has a desire to know how things work on the best search engine in the world, you have come to the perfect place. Let us begin with the proceedings.
Talking about the primary factors, Crawling and Indexing are the two major functions that embark the beginning of the search process. Now the question arises- What is Crawling and Indexing? It is time to find out.
Crawling and Indexing
Google has a variety of special automated programs known as Crawlers or Spiders that are responsible for crawling through (read going through) all the inter related documents on the World Wide Web. These spiders usually take note of the content and title on the web pages and then sort them out accordingly. This is the principle of Crawling. On an hourly basis, around 300,000 new web pages are created on Google. This humongous task is assigned to the Crawlers and these automated bots make full use of their abilities to get things done. But only collecting information is not enough. You need to organize it in a manner that it can be utilized and put to use and ease the task for customers.
Now that that the Spiders have collected the information from the World Wide Web, it is time to store the selected piece somewhere they can be extracted from when need be. This is where indexing comes into play. The data is stored in a massive database so that it can be called upon by the search engine whenever there is a query regarding that data. You might be thinking that with this much data, how can Google achieve lightning quick speed in search? Well, as it appears, Google is smarter than us and for storing such huge stacks of data, they have built data centres across the globe which effectively share the workload and give us the search results in the best possible manner. Indexing done by Google is so good that it gives you results in less than a second at times. And this is what makes them the best search engine on the globe. But there is more to it.
The job of search engines is very simple. They provide answers to the questions that you cannot find on your own. Let us consider the real-life situation here. You wish to search for something. You will open your Google browser and type your query which could be anything ranging from a word to a sentence in the search bar and when you hit the search button, search results appear by the number and you seldom think about what happened in between. Google has a list of search algorithms and steps that make this quick result appear on your screen.
First of all things, the search engine analyzes the meaning of your words as it is crucial to decipher what exactly you are looking for. Often at times, the search engine also suggests a string of words too which could be relevant to what you are searching. This is basically done by the language models built by Google which helps you to use the most searched string of words.
Next up is matching the information of your search with the information and pages stored in the database. The search algorithm tries to find out the most relevant pages related to your search. The basic fundamental here is the analysis of keywords that you typed in your search. The better ranked and popular web pages are shown higher in the search. These search algorithms are responsible for determining the relevance of the pages with respect to your search keywords and popularity as well. Relevance is simply determined by the amount of relevant content a website can provide. Popularity depends on the Search Engine Ranking Factors.
Rankings are basically determined by how useful the information provided by any web page or website is. Other factors such as the appearance of keyword multiple times, how fresh the content is and user experience on the page are equally crucial.
The history of your past searches, the location from where you are searching and the search settings will make a huge impact on the results you will get for your search. If you are searching for Pizza from the United States, it is most likely to show you some advertisements for pizza followed by the nearest pizza outlets. There is no chance it will show results about some faraway place in Asia.
And even before returning the best result to your query, search engines run an algorithm to evaluate the relevant information with respect to the keywords in your search and after analyzing this, Google Search Engine predicts the best pages that could possibly answer your query. And with the developments in the World Wide Web, the search algorithms of Google keep evolving too in order to provide you with the best meaningful information for your search.
Search Engine Optimization can act as a vital tool in the quest to rank a page higher than its arch-rival pages. The basic principle of Search Engine Optimization is to optimize pages by adding relevant keywords that are most searched by people on the web. In addition to that, it is highly recommended to make the pages with the prospect of targeting the customers and not the search engine. The practice known as Cloaking is considered malicious as it deceived the customers and presents different information to the customers than what was presented on the search engine.
Keeping the site active and richly filled with information may do wonders for you as sites, where rich content is frequently posted, are ranked higher on Google Search Engine. Addition of URLs to the page is also a good idea and even better is to lace those URLs up with the keywords frequently searched by customers.
So that was pretty much it. Now that you know how the best search engine in the world works, we are sure you will be using it to your own advantage to make things even better!