It is beyond any doubt that Search Engine Optimization has been one of the latest practices in today’s online marketing industry. Keyword planning is a way to research specific keywords which would help us rank our websites. There are two things which are taken in consideration while researching keywords are:
- Search Volume
- Competition
The biggest Advantage in this industry:
High search volume – Adult websites comprise of 1/5th of all Google searches done every day
The biggest Disadvantage in this industry:
Lack of link opportunities – High quality back linking opportunities are hard to find as normal websites don’t prefer linking them to adult websites
How to go about adult keyword research?
Keyword research requires a few steps to be followed which are as follows:
- Generate keyword research seed terms
Firstly understand your business and your niche i.e. what is the unique proposition of the website. Then, create a list that would pertain to the ideal set of keywords in regards to your business.
- Go through current web analytics
Take a look at your current web analytics to see where you are getting your website traffic from on the unpaid SERP’s.
- Prepare an adult keyword master list
After gathering information from the first two points we can create a master adult keyword list which would indicate which keywords have what kind of search volume and competition.
- Narrow down to targeted keywords
We apply categories and put a hierarchy to the keyword data and put in use the targeted keywords which relate to our business and can bring traffic to our website. For eg: High search Low competition keywords.
An Insight into Adult keyword research
Queries and long tail keywords get more organic traffic in case of Adult SEO. To optimize the posts on your website choosing keywords is the most important criterion.
The best way to find adult keywords would be using tools like Semrush and Ahrefs and maybe use their own keyword tool to find search volume of popular keywords like “sex” etc.
The ranking URL can be put into Ahrefs and then the amount of organic traffic driven to the link can be found out and it can be seen as to what keywords are driving the traffic.
One thing to be understood is that the primary goal of a search engine
Is to give us the closest and most relevant article on the first result page for any search query. The primary purpose of any search engine is providing information to what a person searches. if the person finds relevant information in the first result itself then its purpose is served.
For example, if the website is about “Porn” then the keyword here would be “Porn Videos”.
Now here comes the difference in Adult SEO there can be a 100 replacements for the word “porn” and you can’t know what the person really wants to search so therefore adult keyword research is different from normal ones . There can be replacements like “sex” or any other synonyms to the word and related keywords .You will have to find the high searched and low competition ones.
As most of the websites don’t provide back links to adult websites therefore optimizing through back linking is a tough task to do.
However, Something’s that can be done for back linking such as:
- Changing our anchor text
- Building back links of all types i.e. 33% Low quality, 33% moderate quality, 33% high quality.
- Restrict to making 5 back links per day
- Using tools like Market Samurai
Some keyword research tools which help in keyword research planning are:
MOZ keyword Explorer adult keywords
This tool is a free limited edition. Two free search queries can be made and then it needs a subscription. It tracks the IP address for free searches, so the Zenmate Browser add on can be installed for making changing the IP address and making multiple free searched . Unlike Google keyword planner many more keyword additions can be found on Moz keyword explorer.
With an excel sheet duplicate keywords can be removed from the keywords column and the unique keywords can be kept. Conditional Formatting assists in removing duplicity of keywords.
Adult SEO differs from normal SEO practices in linking options as well as strategies. These issues make people use shortcuts and black hat practices in order to rank their websites which will provide only short term results.
