There’s a certain perception associated with small businesses with regards to the fact that they are much easier to manage and control. Unfortunately, that isn’t quite right. Obviously, with bigger businesses come bigger responsibilities, and yet small businesses, or the ones which are not quite developed yet, pose quite a few unique problems and challenges of their own. The most important factor and challenge that young business corporate might face, is the struggle for recognition. Running a business is all about how you can portray yourself and the services you offer in the best light. But for that to happen, you must hunt for a medium which is wide enough and efficient enough to broadcast their intent all over their target regions. And what better medium there is in today’s day and age than the internet. But you can’t just set up shop anywhere on the internet. There needs to be a centralized website from where you handle all of your transactions and advertise plus market your campaigns.
But with the need for a website, crops up the need for search engine optimization. And if you’re going to master this aspect of advertising, you might want to catch up with all the latest trends and developments revolving around it. SEO is a dynamic and ever-changing field that periodically keeps on reinventing itself. For that reason alone, and for the fact that it is the single most important strategy if you need to fetch the virtual fame that your website must need, we take a look at some upcoming trends in the field below.
There has been a constant rise in voice-based services and searches in the smartphone and technological industries at large in the past couple of years. As the world gets more competitive and the need to fit a huge number of tasks in a small time frame increases, people will start looking for more ways to save time. One of such ways is to use your voice to carry out certain actions on your electronic devices rather than typing away on the keyboard. Voice search especially has gained immense preference in recent time. With the massive popularity of AI systems like Siri from Apple and Alexa from Amazon, which encourages users to take full control using only their voices, this demand is set only to increase. Thus, if you need to harness this latest tech for your small business, make sure any content that you write on the website is of a conversational nature.
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Gone are the days when a Google search would yield some clear no-nonsense results. With the advent of advertising on the web and paid ads, even Google’s search results page is somewhat cluttered with clips, paid ads, reviews, and maps. There has been a growing shift from organic search results to a majority of paid search results. Thus, if you’re looking for intuitive ways to propel your developing or small business, then you must aim for one of the featured results on the page since they get to enjoy most of the attention.
Local search comprises the search results which are displayed under the ‘near you’ category and generally are displayed along with a map and navigational link. These results are fetched keeping in mind the geographical location of the user, and since mobile usage and on-the-go services are on such a rise, the local search continues to gain increasing prominence. If your small business deals with any kind of location-based services, you must register yourself as a local business, and also affiliate yourself with local directories such as Google My Business and Yelp.
Mobiles Continue to Dominate
It is no secret that mobile phones are right now the most favorite gadget of the average man. Everyone owns one and loves to use one. They are by far possibly the most loved and widely used invention ever in the history of mankind. SEO too has lapped up this crazily popular gadget and has undergone great shifts in its paradigm to account for the massive popularity. Mobile optimization is now one of the most critical factors for SEO rankings and mobile-optimized websites are generally ranked far higher than a non-optimized website. Now if you, as a small business owner don’t give enough credit or importance to the mobile version of your website, you could end up in trouble. This is why we advise you to ensure a clean and smooth mobile experience for your customers.
User Experience Remains Critical
There has never been a time in website technology or development when developers did not have user experience on their mind while creating the website. It always has, and will always matter. Major websites like Google clearly recognize this, as they should. All of Google’s updates and the subtle changes to their algorithms, take into account user experience and are gradually shifting more and more towards giving out a more positive user interface to website visitors. For small business owners, website experience becomes highly critical as a way of impressing its customers. Since the website may not be as popular already as those of some established businesses may be, the only thing that is sure to give them any room for impressing customers is a positive user experience. Talking of a positive UI, the things that really matter are content that is good in quality but at the same time easily accessible and avoiding spam, an unstructured and unappealing design and painfully slow page load speeds.
While website optimization and search engine optimization are relatively new but fast-growing phenomena, new website owners, and businessmen are still not generally aware of them. It is only when they start dealing with problems that the need for optimization emerges. This is why quite a few business owners are unable to reap profits since they’re mostly unable to divide their time and energies between business management and SEO. If you’re one of those, we suggest you to simply let go of any concerns regarding SEO and hire a trusted and reputed SEO firm to do all the heavy lifting for you.