You will find all sorts of websites on the internet but only a few will contain the content which can truly be called useful. The fact that there are innumerable people who believe in a few or more SEO myths is the reason why so many websites fail to reach their full potential and succeed as legit websites. This also contributes to the factor that they have a poor ranking.
DON’T WORRY ABOUT SEO WHILE DEVELOPING CONTENT
Myth: Your high-quality content does not require for you to do on-site SEO.
TRUTH: It is important to have good content on your website. Good, unique and reliable content can sometimes help you gain a good rank in the search engine result list than that of websites which sport poor and unreliable content.
It should be noted that these sites which have a great ranking in search engine results aren’t solely dependent on their good content. They make sure to include keyword headings and phrases as well internal linking and image optimization. This all is the result of thoroughly researched on-page SEO.
Yes, research will surely take up a fraction of your time but it will not fail at giving you desired results.
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YOU SHOULDN’T GET BOTHERED ABOUT GETTING BACKLINKS
Myth: Your backlinks ought to be natural and if you are coming up with good content, they will take care of themselves.
TRUTH: This myth is followed by many of the websites while it is still unclear where it really originated from. It is correct that the content of your website is one of the main factors influencing your website’s ranks. And it is also correct that many black-hat and grey-hat methods for obtaining backlinks have been dealt with by Google while also successfully making the whole procedure very confusing and difficult. Though keep in mind that backlinks do make themselves as an important factor which helps in determining your website’s ranks in the results of search engines.
While the spammy backlinks aren’t as effective as they used to be, quality backlinks are always helpful and important for rankings. Hence, it is advised to obtain as many quality backlinks as possible alongside creating a good content on your website.
THERE IS NO ROI IN SEO
Myth: SEO does not offer a good and measurable ROI while paid advertising can.
TRUTH: One cannot exactly fathom how or why people in SEO business or web designing started to believe something such as this which doesn’t even make complete sense. Surprisingly, there are just so many individuals out there who believe that SEO is simply waste of time and your money is likely to go down the drain.
The main point that is lost to such website owners as well various companies is the fact that they are most likely to miss out on a serious return and that their money isn’t going waste. Once they are done believing this myth and actually spend their time and their energy along with some financial investment into SEO, they will definitely enjoy a good return on their investment. One simply needs to see how great the long-term potential really is rather than seeing the part where they cannot measure it the same way as in paid advertising. The return may not be immediate but it most definitely is not a waste.
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Myth: Keyword Density will help improve your website’s ranking.
TRUTH: While in the past it did had an effect on how well your website was doing in the ranks of search engine results, Google learned better and this practice of keyword stuffing literally ended up as a simple stuffing and no longer played an actual role in increasing the rank of your website.
Hence, it is recommended that you make the type of content which can be linked both internally and externally. This might actually help you with the boost you need for your website.
Myth: You must submit your site.
TRUTH: Absolutely not! There may be times when you receive emails and notifications by some of the other SEO site submission company instructing you about paying them a particular amount for submitting your website to search engines. Do not follow them.
This step is only taken in case you have to bring back the search engine to your website for a re-evaluation of your page or for them to pick up new content on your website. But it simply doesn’t hint towards the ‘need’ for submitting your website anywhere or to anyone.
FOLLOWING BIG BRANDS
Myth: Because big brands do it, it must be good!
TRUTH: Just because the website belongs to a big brand, it doesn’t really mean that whatever they are doing in and for their website is correct and is used all the time. It doesn’t mean that they have done something for their website that you don’t have the knowledge of.
Understand the fact that what works for one website, doesn’t necessarily have to work for your website as well. Your website stands for something unique and same goes for the websites of brands. They will have a different audience with certain queries, you will have a different audience with their own queries.
So following what these websites are doing for having a better rank doesn’t mean it is something you need to do as well.
Search Engine Optimization is something you need to have the knowledge of before you indulge in it for the sake of your website. To gain better rank in search engine results, you need to follow everything you come across as a solution for the ranking. You need not listen and certainly not follow what some SEO-expert is advising you to do.
Do a good and thorough research about search engine optimization, understand its basic principles. Understand how it all works and differentiate between fact and a hoax. This way you will understand what really makes sense in its context and what doesn’t.
You can always sign up for premium online courses or get yourself a good book which covers the main topics of search engine optimization. This will give you a head start in the right direction.
Do not opt for strategies that are short-term. Go for the long-term investment strategies as they will be more useful for you.
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