SEO or Search Engine Optimization is a key skill required in the industry these days. In simple words, it is the process of maximizing the traffic on a website by making sure that the site’s name appears in a highest number of results generated by a search engine. It is a recent form of web mastery, which involves guessing the keywords that visitors are most likely to type on the search engine, and then ensuring that your site appears high in the results shown by the search engine to the visitor.
This isn’t an easy thing to do because your competitors and spammers can highly affect the ratings of your site on the SERP or Search Engine Results Page. Competitors can make the results crowded and some annoying spammers can play tricks and make many useless links appear on the result page.
In this guide, we tell you about the best SEO tools available in the market of 2018. These tools allow you to analyze key metrics by making use of keywords, backlinks, tags, etc. By using these tools, you can increase your site’s traffic to a whole new level.
Google Webmaster Tools
Google, the biggest search engine, comes to your rescue with its amazing tools to help you in optimizing your site. “Fetch as Google” is one of the most helpful tools offered by GWT. It lets you see your site’s URL just as it is reviewed by Google itself. With the help of this, you can change or modify your site accordingly, so as to make it more appealing and optimized according to the search engine.
Another tool named “PageSpeed Insights”, helps you to check your sites speed on the desktop versions as well as mobile versions. Since mobile traffic constitutes a significant part of web traffic in today’s age, this tool proves to be a blessing for all webmasters who are new to SEO and others too.
“Structured data testing tool” helps webmasters to make sure that the data input is in the correct format and is structured properly.
GWT has gained a lot of praise for being highly interactive and generous. It also allows you to talk to their representatives via hangouts to learn about the tools and for any help regarding site issues. Also, the GWT forum allows you to connect and share your tips or experience.
SEMrush SEO toolkit
SEMrush provides you with one of the best tools for search engine optimization. The keyboard research tool is one of them. It gives you a detailed analysis of the keywords you’ve used and your domain’s summary. Since the keywords play a very significant role in SEO, this tool has been praised by many for being very efficient. You can also compare your site with your competitors using this toolkit. SEMrush allows you to compare your site’s traffic with your rivals based on the bounce rates and the average session duration. You can also check the keywords used by the competitor’s site. It has traffic analytics which let you identify your main sources of web traffic and those of your rivals too, so you can compare and rise above them. SEMrush, however, uses some complicated terminology so it is easy to use only for the experienced webmasters, and not for beginners.
There are both free and paid versions of SEO Spider. The paid version gives you access to a number of highly helpful tools, while the free one if good but limited. SEO says that simple and human-readable URLs are more likely to be indexed by search engines than URLs containing meaningless strings of letters. SEO Spider provides a quick search of readable and simple URLs for your site.
SEO Spider also has tools to check for broken pages in your site. So, you are spared of the trouble of manually checking every link.
Google ranks down the sites with 100 “outlines”. SEO Spider helps you to check for tags placed on each page so that your page is ranked high on the search result page. It also helps you to check for missing taglines, duplicated tags, wrong length tags and many other features which are supposed to make your site ranked down.
Majestic SEO tools
This is one of the oldest SEO tools available and has gained a lot of praise since the day it was developed. Although the user interface is a little old but not yet obsolete, since Majestic stills offer some of the best features.
Majestic offers a bulk backlink checker. Backlinks are links between one website and another. These backlinks cast a huge impact on search engine optimization. Therefore, the main focus of Majestic SEO tools is on these.
Using Majestic, webmasters can search both for a “Fresh Index” and a “Historic Index”. Another popular feature of Majestic is “Majestic Million”, which gives you a list of the top ranked 1 million websites.
Some other amazing features of Majestic are a record of referring domains and an integrated site explorer. This feature has been criticized by some users because of its old look. Another big drawback of Majestic is that it has no Google Analytics integration.
SEOQuake is developed by the makers of SEMrush SEO toolkit. SEOQuake is considered to be one of the most amazing SEO tools, and the best thing? It’s free!
SEOQuake is able to assess both internal and external links. It can also bless you with a detailed comparison of your site with your competitor’s site. Another thing about SEOQuake is that it has a very user-friendly interface and is very easy to use.
SEOQuake can provide you with a “keyword density report”. The feature behind this report analyzes your data input and calculates the number of keywords against the total words and forms a percentage. This gives you a report which can prove to be very helpful.
SEOQuake doesn’t have many advanced features as SEMrush, but still, it is used widely by the webmasters all over the world.
Try all of these SEO tools and choose the one which suits your needs the best, and make your site ranked above your competitors.