The one thing that drives almost all online marketers out there is the need for traffic. High traffic is what the competition is all about in the online sphere. Whichever brand or advertiser manages to get the highest traffic on their website emerges as a clear winner in terms of overall sales and profitability. A high traffic index clearly indicates that your customers are actively taking interest in your products and services, and also highlights the good quality of your commodities.
However, it is one thing to gain high traffic to your website, and another thing entirely to maintain the same level of traffic over a period of time. Successful implementation of the above requires skilled planning and a high level of maintenance revolving around the architecture of the website. Now the one thing that can effectively pull over a high number of consumers to your website is SEO. While it is perhaps the most important aspect to look into while building a website, brands somehow fail to especially designate resources towards SEO. This obviously leads to a fall in the traffic experienced by the website.
But all of that is about to change. We’ve put together a list of certain techniques and practices marketers online can follow to ensure a high rate of SEO traffic for their website. By only dedicating 90 minutes a week to these practices, you can ensure that your content always stays on top and your products get the maximum recognition.
Google Analytics (15 minutes)
If you’re looking for SEO Insights, Google Analytics is the place to start with. This amazing platform is not just free and convenient but also keeps a check on your site’s traffic trends. What this means is that this tool will continuously keep telling you the sources through which your website has been receiving traffic. If you simply devote 15 minutes a week to checking out the trends presented with this tool, you will be able to formulate a clear picture depicting the major issues your website is struggling with. It informs you of your website’s overall health and roots out small problems before they start causing bigger problems. You can effectively compare the present week’s report with the previous one and gauge the improvements or downfalls your website might have experienced. Look for performance metrics on a page-wise basis and chalk out the pages which you think are doing well and also the ones which you think are not. In case of some special dedicated campaign being conducted, you can further gauge the impact it is having on the traffic on your website.
Google Search Console (15 minutes)
One look at the Search Analytics displayed in the Google Search Console pertaining to your website and you would instantly get a clear idea of where the organic traffic on your website originates. This tool is primarily used to find out whether the content on your website caters to a vast majority of searches and if your content ranks high for certain high priority terms and keywords. You can utilize it to look out for pages which might not be performing as well and then carry out whatever modifications necessary in the form of HTML meta tag optimizations. Also, make a list of keywords which may be underperforming and then boost their ranking through optimization practices or content development.
Site Optimizations (15 minutes)
Once keywords and sources have been taken care of, the overall site infrastructure and the contents of the site need to be handled and optimized. Google Analytics gives you a comprehensive list of landing pages for your website while the Search Console presents a list of keywords. By making changes to these pages on your website, you are effectively ensuring the overall optimality of your website and a high SEO ranking. The annotations feature provided in Google Analytics can be made use of to keep a check on SEO effects and record optimizations.
There is no dearth of effective and convenient site optimization tools in the market if only marketers agree to use them in a productive manner. While the usage of such tools may stretch their time or budget constraints a little, marketers have nothing but to gain from the optimizations carried out by them in the long run. SEMrush goes through your website and identifies potential keywords which can bring in better marketing while SEORadar is always on the lookout for any changes to your website’s SEO elements and alerts you as soon as it senses something. Many more like the BuzzSumo or Moz, give in certain insights which can help in site optimization.
Google Alerts and HARO (15 minutes)
Now that on-site SEO optimization has been more or less covered, we’re ready to move onto off-site optimization of your website. This involves three crucial elements which are link building, outreach, and brand mentions. The tools we are going to describe here in order to effectively achieve the desired results for the above factors are Google Alerts and HARO (Help a Reporter Out).
As soon as you set up Google Alerts for your brand or market, or even some other terms which happen to be your trademarks, Google automatically starts sending you alerts whenever any of these terms are mentioned anywhere on the web. What you can then do is check whether a link has been included along with the term which redirects the user back to your website. If not, you may cordially contact the publication or website owner on whose page the term appears, establish a meaningful communication, extend a helping hand dealing in further resources and finally urge them or ask them whether they’d be willing to include a link or not.
Another fantastic platform is the HARO, which is a tool often used by marketers, journalists and PR professionals as a crowdsourcing platform. It is often used to ask or look for experts or expertise on a particular subject. The searcher may include details such as the basic requirements and the deadline in a short and brief article. After the completion of this step, any interested parties who explicitly fulfill the requirements mentioned by the searcher may choose to respond. Selections can be done either telephonically or via emails.
Link Building Outreach (15 minutes)
You can’t manage to gain a good SEO ranking without building quality links for your website. The number of quality links in a website is a direct measure of the amount of trust search engines will place on it. More the number of quality links, more relevant will be the content.
The primary task to be done in this aspect is to list out all the major publications or high ranking websites which could serve as potential link opportunities for your website. Keep monitoring HARO and Google Alerts and start working on the list you created by approaching at least a single website/publication per week. Prepare a guest blog, share some content that you might feel is relevant or simply communicate via social media with the website or publication.
Communicate SEO Insights (15 minutes)
Any or all of your efforts to boost SEO for your website or bring in more traffic can prove to be highly useful, or even act as guidance for the people working in other similar areas of your company or organization. Never shy away from sharing your ideas and create pitches where you can openly talk about such techniques in either staff meetings or group emails. Different departments might be given different tasks to contribute towards the same common end goal. As an example, content writers can be employed to create blog posts using keyword insights while the PR team can work towards strengthening or building strong business relations with leading publications or websites.
Thus, a large group of people working together in an organization is always better than a single individual working on all fronts. This not just strengthens your relations with your employees but also makes the work significantly easier. Basically, higher the number of employees or team members aware of the end goals and SEO techniques being applied, higher will be the amount of traffic that ultimately ends up on the website.
While businesses in the present age can be especially tough and tricky to handle, if there’s one thing that must always remain on the priority list for all kinds of online marketers, it is SEO. The 90 minutes per week exercise described above is wonderful in nature not because it consumes such little time or is especially easy to implement, but because it works wonders for your site’s SEO while at the same time requiring minimum efforts from the marketer. While the results of these SEO practices may not be immediately apparent, sooner or later you will come to realize that they are the biggest factor behind the success of your website.