We all know that Search Engine Optimization, commonly known as SEO, is extremely dynamic in nature. SEO, as we know today, isn’t completely developed and is evolving by the minute. These tiny changes when accumulated over a few years lead to drastic improvements and variations. A decade back, the techniques practiced in SEO were extremely different from what is practiced in the present. Currently, SEO is recognized mostly with the top search engine, Google. We speak of SEO in terms of how websites can reach the top ranks of Google’s search results and what methods will optimize a website and lead it higher in the SERP (Search Engine Result Page) rankings.
However, is this going to be the case a decade or two down the lane? Will Google still be the most relevant aspect of SEO or will there be new developments? A lot of people say that when they began their careers in SEO, they mostly dealt with Yahoo, Lycos, Ask Jeeves and Alta Vistas. These were the popular names in the industry and now most of you won’t recognize others except Yahoo. Change is inevitable and it may lead to complete removal of Google, Facebook or Apple.
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People fear animals, insects, heights and what not. But the most fearsome of all, for people in the SEO industry, is an innovation with great creativity to unleash. Despite this, there’s a lot that could go bad. For starters, these inventions and innovations may be far worse than Google’s current algorithms. In terms of SEO, Google will only alter its algorithm design to earn more money and to ensure the accuracy of its search page results.
The latest technology and inventions have allowed Google to achieve both of the above. Panda had happened to penalize thin content in order to improve the quality of the results. This resulted in improving the market share of Google greatly. Similarly, Penguin decided to penalize buying links which resulted in the killing of those SEO tactics which were manipulative. This again resulted in a greater and better experience for Google users. It also managed to push the budgets of marketers near PPC and far from SEO. This, in turn, resulted in four PPC advertisements at the beginning of Google results. This brought in more revenue from ads and improved the entire experience on mobile.
If you observe the changes made by Google in the previous few years, it’ll be obvious as to where they decide to reach. Google is working on results which are optimized for mobiles on all other devices like desktops, as well. It won’t be long until Google makes changes so that users do not have to click the result to read their answers. The search page will provide enough relevant answers. It’s going to become important to be able to provide information for brands in a way that they fit the snippet easily without much hassle. This will require great amounts of optimization.
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Currently, SEO is a lot different and these differences are quite evident from the search results. SEO is still focused on authority links and there is so much more needed to pursue into the future of this field. All you need to do is provide the most optimized content so that it forms a proper answer for users, across every kind of device.
As time flies by, the needs of users change as well. Organizations dealing with SEO are now trying to optimize the content in a way such that it suits not just desktops or your mobile phones but all kinds of devices. However, this leads us to the main point of discussion. In the future, will there be no use of websites in SEO? With the future being snippet results providing you all the information, will there really be any need for websites at all? The reason why websites may diminish to exist has been clearly explained by recent research. According to this study, most people like interacting with brands, products, and services via their official apps other than browsing them on the internet. This evidently indicates the reducing demand and usage of websites otherwise traditionally used. The study also proved that by the year 2020, voice search would account for fifty percent of complete search queries. Also, there will be a spurt in demand for smart speakers and a huge number of them will be shipped yearly.
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It is a known fact that Amazon accounts for 69% share in sales in the United States while Google accounts for a mere percentage of 25 only. There is a huge possibility that Google will come around as it has immense knowledge about search as well as other aspects. This gives us great hope for better performance from the search engine.
The growth of technology has also lead the real estate business and the hotel services to move a step forward. These industries are showcasing their services using a technology called augmented reality, abbreviated to AR. The fight to the top of the search results has never been as fierce before.
Neither of these needs websites to show their results to the users. To stay on top of your game, it is necessary for companies to begin investing in Research and Development teams that will help devise an SEO technique to keep exploring offbeat ways to reach the top.
The key is to remember your target audience and users. What are their needs and wishes? What is it about the user experience that they want you to get right? To be great at SEO, learn to optimize your content according to your viewers. Make your research and development team work towards creating content suitable for every type of device. There is every chance that Google will reward you for providing an amazing experience to users.
Thus, search engine optimization continues to change and there is a great possibility the need to use websites may diminish. Your best option at the moment is to simply get all forces to work on research and get your snippets working right away.
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